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PRIMAL combines unbelievably low prices with the best pulling box in the industry. And with fully flame tested cables, your clients will sleep better at night. This is entry-level cable done right.
Cut your costs - not your quality. The best part about ICE is being able to get premium cable for the same money as the “brown box” competitors - and sometimes even less. Don’t choose between quality or price. Get both.
We solved the biggest problem in the industry - boxes. Combining the BMP box with Reelex Coiling technology has resulted in the best pulling experience available to installers. The box itself has a huge 100mm payout hole and is built like a tank using 24kg burst test cardboard. Inside, the Reelex II coils ensure a tangle-free pull and hassle-free installation. Try it once and you’ll never go back.
Save time where you least expect it. Combined with our BMP payout hole, our unique cable wind means less time hassling with wire and more time working.
Translation: Really - Strong - Cardboard. Our boxes hold up to plenty of job site abuse and last longer under tough conditions.
Dual-layer reinforcements mean the days of ripping your handles are over. This tougher, stronger and more rugged build helps maintain box integrity.
Protects the box from water damage and prevents “soggy cardboard.” Keeps your cable dry. Keeps the box pulling.
It turns out there are a lot of ways to improve the cable itself to make it faster and more efficient to install. How’d we do it? Wet Slick jackets that pull easier, EZ Strip Tissue that strips easier, and a whole host of other time-saving features — all built into the cable. Individually, these smooth out the rough edges in the install process. Together, they give you an exceptional installation experience.
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